This blog is to understand what do these cryptic words do in your Omniture report - None, Others, Unspecified
The first thing that comes to our mind when we see these entries in our reports is - "Something is wrong with my report configuration or Omniture implementation on my site". But this might not be true. This article will help to understand what to these words mean in Omniture reports and why they appear in some of the reports.
None - When some percentage of data can not be associated with any other entry or line item in the report. This is also dependent upon the selection of your metric for the report.
For example
1. In campaigns report if you select orders as one of the metrices then you will see "None" and a good number of orders against it because all orders on your web site are not placed via campaigns and None shows all such orders which were placed via some other channel may be direct traffic, search etc. You change the metric to clickthroughs and None will disappear because clickthroughs are relevant to campaigns only and hence no other data.
2. Campaign report based upon SAINT classification will show none for categories where some of the campaigns are not classified for the classification being viewed.
You can remove None form your report by filtering for "Does not contain None"
Others - Others appears as an entry when the parameter(s) on which the report is created does not meet the criteria used to add it to one of the existing entries.
For example, in Browser report others appears for Browsers which do not match with the list of most common Browsers in Omniture.
Unknown - Unknown appears when the data could not be detected for various reasons. It mostly appears in Visitor Profile reports. The possible reasons could be:
a. User has disabled cookies on his system
b. Connection type report will have Unknown for browsers other than Explorer. Also for pages where the SiteCatalyst code is placed between <head> tags and not <body> tags.
Unspecified - Mostly appears in cases where correlations are used and one of the break down value was not sent. Correlation data is only available when the two reports being correlated received data from your Web site on the same image request.
This is very common in hierarchy reports where hier1 is broken by hier 2.
Any browser detail related report like browser width, will have Unspecified for browser types not recognized by Omniture.
It is indeed a very good article.
ReplyDeleteJust want to add that in case we are filtering "None" from a report, the percentage of each row will still continue to show the percentage of the total including "None". So, total percentage of all rows after filtering will be less than 100%
This is different from filtering a normal value from any report in which case the percentage contribution for each row is updated by excluding the filtered value from total. Here, total percentage of all rows after filtering will be equal to 100%
Also, there can be 2 type of "None" values.
1) As explained by Parm, when a particular metrics is selected for which data is not associated in the report.
2) The data is actually passed as "None" in a report.
Both of these values can be differentiated by presence of help icon followed by word "None" discussed in Point 1 above.
Thanks Gagan for adding filtering for None.
ReplyDelete